NEWS

What’s Happening in Mobile Marketing?
  • 20 Feb 2018

    Text Message Sweepstakes Drive Engagement

    Text Message Sweepstakes

    The Best Way to Build a Large Database

    When it comes to mobile marketing, there’s no better way to promote your business than with SMS text message marketing.  Text message marketing is the oldest part of mobile marketing.  In fact, at one time, text message marketing WAS mobile marketing.  There was nothing else.

    Text messaging certainly is not the sexiest part of mobile marketing today, but it remains one of the most effective.  The reason that many businesses don’t do it, however, is that creating a database of opt-ins can be a daunting task.  You are starting with zero and need to build from there and it can take months until your business has enough opt-ins to your SMS marketing to make a significant difference in sales.

    That’s where a text message sweepstakes is something your business may want to consider.  A sweepstakes program can jump start your database build to allow you to immediately gain enough opt-ins to make a difference.

    Create Buzz

    There’s nothing like a text message sweepstakes to create buzz around your brand.  Who doesn’t like to win something for nothing?  It’s exciting, it’s interesting, and it’s viral.

    BUILD ENGAGEMENT

    Want your advertising to stand out and engage your audience?  There’s no better way than to offer a sweepstakes.  Your digital or traditional advertising takes on a whole new approach when the consumer has a chance to win something.  A text message sweepstakes makes all of your advertising interactive and offers a chance for a one-to-one engagement with a prospective or existing customer.

    PROMOTE brand loyalty

    By offering a sweepstakes, your business has a chance to stand out from the pack and increase brand loyalty.  It certainly makes your brand more memorable, because customers will be spending more time both viewing your advertising and participating in the sweepstakes.

    builds your database

    Based on over a decade of experience in offering text message sweepstakes, our research indicates that participation in a sweepstakes promotion will be 14 times greater than a promotion that offers only a mobile coupon as the incentive for an opt-in.  It will be 48 times greater than an equal advertisement that offers no incentive other than becoming part of the database.  Simply put, if you want to create a database of potential customers, there’s no better way to do so than with a sweepstakes that uses SMS as the means of entry.

    broadcast messaging drives sales

    The real value in creating a database, of course, is in the ability to market to your opt-ins in the future via broadcast text messaging.  The larger the database, the more effective those broadcast messages will be to your bottom line.  With a typical SMS marketing opt-out rate of less than 1% per month, the value of the text message sweepstakes will stay with your business for a long time after the promotion ends.

    gain publicity

    An added bonus to a text message sweepstakes is the additional publicity that it can generate for your brand.  Sending a simple press release to local, regional, and national outlets can generate additional promotional value that won’t cost you anymore.  Publicity is bonus, viral, free marketing.

    improves seo

    Businesses are always looking to increase organic traffic to their website.  Putting the details of the promotion on your website will help build backlinks to your business when other websites mention the promotion or even your own digital advertising links back to the website for the required terms and conditions.  This helps increase your search engine rankings.

    legal requirements

    Some businesses shy away from sweepstakes offerings due to concerns with adhering to a myriad of legal requirements.  And, legal requirements are a significant concern for any business offering a text message sweepstakes.

    One thing you should do in an SMS sweepstakes offering is make sure that you have a double opt-in from the consumers.  Legally, you can’t require that a consumer opts-in to your marketing database to participate in the sweepstakes.  Therefore, the first reply MT message in the interactive text message should advise the participant that their entry has been received and it should invite them to send a second text message to become part of the marketing database.

    There certainly are many more requirements for SMS text message sweepstakes and a business should always obtain its own legal advice, but working with an experience provider will certainly help you avoid potential pitfalls that may occur.

    Contact Purplegator if you’d like to learn more about successful text message marketing sweepstakes that we’ve been running since 2007.

     

  • 29 Dec 2017

    Mobile Marketing 2018

    A Video Presentation of mobile marketing 2018

    Bob Bentz, president of Purplegator and author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, gives an overview of mobile marketing 2018 in this video presentation. Bentz takes some of the best mobile marketing programs of the past five years and combines them with updated industry statistics to provide an entertaining overview of the industry. Special attention is given to the Key Performance Indicators (KPIs) of the programs.

    Each segment of the presentation pulls together some updated facts and statistics on that particular aspect of mobile marketing and then adds an entertaining video of a top mobile marketing campaign. The presentation has nine segments that essentially follow the chapters of the 354 page mobile marketing book.

    1. Introduction to Mobile
    2. Advantages of Mobile
    3. Mobile-Optimized Websites
    4. Text Message Marketing
    5. Social Media
    6. Mobile Advertising
    7. Mobile Apps
    8. Mobile Commerce
    9. The Future of Mobile

    In the presentation, you will see some of the best mobile marketing campaigns of the past few years from companies such as Adidas, Chiquita, Ford, Dunkin’ Donuts, Coors, Abercrombie & Fitch, Hellman’s, and Gatorade. The presentation culminates with a riveting video, sponsored by Gatorade, starring Washington Nationals’ superstar Bryce Harper showing off virtual reality to a group of young ballplayers. With this, the presentation takes the viewer from the 3 pound “mobile” phones of the 1980’s to present day mobile mania.

    Bentz has given this speech at numerous industry events and while on his book speaking tour. The presentation has been given in Philadelphia, King of Prussia, and Harrisburg, Pennsylvania, Morgantown and Huntington, West Virginia, and in Cincinnati, New York, and Vancouver. He most recently gave this presentation as part of Marshall University’s Cohen Business Professionalism Speaker Series held at the Lewis College of Business.  Bob is also an adjunct at the University of Denver where he teaches the online graduate level course in mobile marketing in the Communication Department.

    If you are interested in having Bob speak at one of your upcoming events about mobile marketing 2018, please contact us at Purplegator.

  • 04 Dec 2017

    Put the POW in Your Ski Resort Marketing

    Ski Resorts have a tight window of opportunity in which to attract, engage and acquire their audience. Whether you cater to young people, families, or pros, your ski resort marketing needs to grab attention quickly so that the people who see it convert to guests at your resort. With so many marketing and media options available, be sure that you’re not making key mistakes and are truly focusing on the right ones for your audiences.

    One size does not fit all when it comes to marketing to various generations of skiiers. Baby Boomer skiiers are on the decline, being rapidly replaced by Millennials. Your traditional advertising may not be reaching your desired audiences as they turn to social media and video to gather information and make decisions about where to go and how to spend their entertainment dollars.

    Great video content about your ski resort will capture attention. Be sure that your ski resort marketing includes video featuring the lifts, the restaurants, the people who work there, as well as video of your exciting runs to drive engagement. Go behind the scenes with your chef or feature an employee of the month. YouTube shares and comments increase high ranking factors meaning your video can show up more often in search (remember, Google owns YouTube). Video content is also increasingly popular on Facebook. Facebook’s algorithm favors video with its high ranking emotional engagement. In fact, Facebook reports that native video uploaded to Facebook gets 2x the reach and 7x the engagement of other posts. The good news is that all of your video does not have to be professionally produced.

    SAM’s 2015 2016 Best and Worst Marketing says it best: “Digital media is no longer “on the rise” or very new—it’s standard. Many resorts have gained a better understanding of their audiences, and are generating digital content to reflect that. Spearfishing rather than casting a net, if you will. Others still have some learning to do.”

    According to Pew Research 2017 data, 88% of adults between the ages of 18-29 use Facebook and 59% use Instagram. 79% of 30-49 year olds use Facebook. Advertising on these platforms along with YouTube and Google will reach your intended audiences where they already spend much of their time – on their mobile devices.

    Having a Facebook Business Page is not enough. Back in the earlier days of Facebook, a business could set up a page, put up some interesting and entertaining posts and engage with its audience. That changed in 2012 when Facebook entered the world of paid advertising. Now if a business wants to expand its reach beyond a handful of viewers, it needs to pay for display advertising. Boosted posts are best for companies who are looking to increase likes, comments and shares. If you want to target specific behaviors with a specific call to action such as bringing people into your resort, or want them to purchase a ticket or package, you will want to invest in display advertising with Facebook, Instagram, LinkedIn or Google.

    Text message marketing allows you to build a very loyal VIP fan club and communicate directly with them on their mobile phones. Different groups can opt in with different keywords, allowing you to segment your audiences and customize your offers. Let people know when you’re open, when you have fresh powder, advise about special VIP offers, or even when you have to close due to a weather emergency.

    It’s never too late to start a social mobile ski resort marketing campaign to reach your most important audiences. The digital marketing experts here at Purplegator are ready to help you execute your online digital marketing plan. Give us a call at 610-688-6000 or email us at sales@purplegator.com.

  • 10 Nov 2017

    There Is No Prime Time Anymore

    In the 1980s, television advertising was a juggernaut. There were only three major networks, a handful of independents that didn’t have many viewers, some cable networks like MTV that took ads from taxidermists, and then there was this start-up called Fox that had the absolute worst programming you could ever imagine. But, even if you were a big local advertiser, there was one thing that eluded you—prime time! Sure, you could advertise on Good Morning America, The Sally Jessy Raphael Show, and even the local news, but shows like 60 Minutes were reserved for just the big dogs. You couldn’t afford it.

    Until recently, there was still a misconception among small businesses that mobile was like television prime time. Facebook changed all that with its easy-to-use Boost Post advertising feature. Since many small businesses already use Facebook for the essentially free advertising with its organic business page posts, entrepreneurs have been boosting posts for as little as $5, thus putting them on the same marketing playing field as Lexus or even Dollar Shave Club.

    Moreover, local businesses can now use geotargeted mobile advertising to pay for advertisements that will only show up in their local trading area—an area that may be as small as a single zip code. There is no waste as one might have with traditional media. Add to that the unsurpassed demographic, psychographic, and interest enhancements that mobile provides for laser-focused targeted advertising and you have quite a successful medium for local business promotions.

    Most importantly with mobile, local advertisers are not at any disadvantage compared to larger nationally known brands. That is because there is no prime time when it comes to mobile advertising. With the exception of sleeping time, the audience for mobile marketing and mobile engagement is essentially the same 24 hours a day. Think about it. You check your phone when you wake up in the morning, through the workday, in the evenings, and even late at night.

    A mobile advertisement at 9 a.m. is worth the same as a mobile advertisement or TV ad at 9 p.m. in prime time. You reach essentially the same number of people and you receive similar engagement and acquisition. It’s like a mini-Super Bowl every day. For local small business advertisers wise enough to be using mobile marketing, you can now play in prime time with the big dogs.

    SOURCE: This is an excerpt from Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. Written by Bob Bentz, President and CEO of Purplegator, Relevance Raises Response is available on Amazon. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department.

  • 06 Nov 2017

    Is It Mobile Marketing or Just Marketing?

    First there was television and then the desktop computer. Today, cunning marketers are embracing the “third screen” of mobile and turning it into a marketing juggernaut, to the point where mobile will soon become the “first screen.” Along with the increased performance with the enhanced devices and connections comes an opportunity for businesses to engage and acquire new customers and users.

    At one time, mobile marketing was practically synonymous with SMS text message marketing. That was all marketers really knew. But today, there is so much more to consider regarding what can be done with mobile marketing. Mobile marketing does not mean just one thing anymore in a mobile-first environment. As the evolution continues, the rapid introduction of more mobile marketing possibilities will create even more efficient ways of reaching the mobile consumer. It may seem like mobile has come a long way, but the industry is still in its infancy, and if you have been involved in it for more than five years, you are a veteran.

    Today, mobile marketing is one of the most powerful ways to reach people. It enables you to reach a laser-targeted audience in a relevant way and engage them on their most personal of devices—their mobile phone. Relevant marketing means engagement marketing. It is about creating a relationship with your customer or prospect by delivering content that is both relevant and personal. Mobile marketing is no longer just a trend; it is a vital way for businesses and organizations to engage existing customers and acquire new ones. Mobile marketing is modern-day marketing. Very soon, the term “mobile marketing” will sound as ancient as the daily newspaper, or prime-time television. We’ll all know then that mobile marketing has matured. That is because we will drop the term “mobile” and simply call it marketing.

    SOURCE: This is an excerpt from Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. Written by Bob Bentz, President and CEO of Purplegator, Relevance Raises Response is available on Amazon. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department.

  • 26 Oct 2017

    5 Important Reasons to use Video in Your Marketing

    Did you know that both YouTube and the iPhone are only 10 years old? It’s hard to deny the impact that both have had on how we communicate, how we gather information, and how we may need to update the ways we market our businesses.  

    Have you considered adding video to your marketing mix? Here are 5 important Reason to Use Video:

    1. It’s a preferred method of gathering information. Your customers likely watch videos. Research tells us that 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen)
    2. Search: Many online search results are a link to a video. Find an answer or a solution that people are looking for and make a quick video about it. It doesn’t have to be long, in fact 30 seconds to 2 minutes is optimal. What do your customers want to know about? How to measure a room for drywall? What’s the proper grind for French press coffee? What should they know before they buy tires? Your company is full of highly experienced people – also known as industry authorities. Make some quick videos with their answers and insight.  PS if you’re wondering why video shows up in search: Google – the world’s #1 search engine owns YouTube, which has over 1 billion users (that’s almost 1/3 of the internet.) Source: YouTube Press
    3. Reach: If you have a Facebook page or are considering some Facebook advertising, it’s important to note that Facebook’s algorithm favors video. A recent Purplegator client campaign included a Facebook video ad. In the first 5 days, the campaign reported over 37,000 impressions and 525 clicks to the client’s website. 492 of those clicks were on the video, which had also been shared over 125 times. Think of a share like a “super click”. Someone saw the video and thought it was interesting and compelling enough to share with friends, giving more free eyes on the ad. Videos give you the opportunity to reach and engage with your customers on an emotional level. They are easy to interact with and to share. Also, you can remarket to people who have watched your video, making them a highly targeted and engaged audience.
    4. Establish Authority: Video gives you the ability to talk about what you’re an expert in. It allows you to build a deeper level of trust with your audience. And, with enough video content, your videos will show up where your audience is searching. Customers and prospects may ask a question online and you and your company can show up with the answer.
    5. It’s easy and affordable. If your company has existing video, it can be uploaded and used as a video ad on Facebook and can also be used as a pre roll ad on YouTube – the videos a person has to watch prior to watching another video. NOTE: If you don’t already have a video, we can help you create one with images and even video clips from your suppliers.

    Today’s consumer values authenticity over professional quality. It’s easy to set up a Q&A in your office, conference room or outside. All that’s required is a smart phone or camera and perhaps a small microphone. Do a live broadcast from an educational event with one of your suppliers. Make a quick video tour of your business. Introduce some of the people behind the scenes. Do you host a customer appreciation BBQ? It’s a perfect time to get some quick video testimonials. The important thing is to start creating video content for your business.

    Many business people believe that they cannot afford to do video. The truth is, you can’t afford NOT to.

    = = =

    For more information about using video in your marketing or social mobile advertising, contact Bob Bentz, President, Purplegator bob@purplegator.com or 610-254-7191

  • 23 Oct 2017

    Geo Targeted ads for Trade Shows & Events

    Savvy trade show exhibitors know that it’s not up to the show producers to do all their promoting for them. Well planned and executed pre-show and onsite mobile marketing can have a huge impact in driving qualified attendees to a booth.

    Mobile ads for Pre-show marketing.

    Before the show, event marketers traditionally use a strategic combination of post cards, email, phone calls and letters along with social media and web advertising to encourage the most qualified attendees to visit the booth. A recent study by Exhibitor Magazine says “33 percent of respondents spend less than 1 percent of their exhibit-marketing budgets on pre-show tactics. But not everyone is pinching pennies when it comes to courting new and existing clients leading up to an event: One in 10 companies invests more than 10 percent of its exhibiting budget on pre-show promotions.”

    In addition to these traditional advertising methods, targeted social mobile advertising can be a part of this preshow promo mix. Exhibitors can utilize email lists of existing customer or prospects to create custom audiences and deliver social and mobile ads directly to those who may be attending the trade show. Additional target audiences can be built based on specific job titles, industries, interests, online behaviors and other key demographics.

    The next important challenge is how to reach attendees the days or week of the actual event when they are in town and at the convention itself. One of the best solutions is mobile advertising. (note: this reference to mobile advertising is pop up and display ads and social media ads, not the LED trucks that drive around neighborhoods.) 

    Social Mobile ads reach attendees before, during and after the event.

    Geo-targeted social mobile advertising allows exhibitors to reach show attendees on their 

    mobile devices both inside and outside of the exhibit hall during the show and after hours. In addition to reaching people on the show floor itself, the exhibitor’s expanded reach can now include other common areas in the show venue along with show hotels, local entertainment venues, local transit such as cabs and trains, and nearby restaurants.Mobile banner ads and social media ads can invite attendees to visit with booth personnel, schedule an appointment, enter a contest or redeem a show special. There can also be a “click to call” button to immediately speak directly to someone in the booth. Social mobile ad campaigns can launch during show set up and run until the day following the close of the event in order to reinforce the message to attendees. This is a great strategy to reach those who may be in town early to set up their booth or host pre show sales training, as well as to reach those who are using their mobile device while waiting for a cab or at the airport waiting for their flight back home after the show.

    Social Mobile ads could be a trade show promotions game changer.

    On the show floor, exhibitors often have one opportunity to capture the attention of buyers as they walk past the booth.  The next time you’re at an event, pay special note to how often and where you see an attendee on his or her mobile phone. Mobile advertising provides opportunity to engage or reengage with attendees on their phones even when they aren’t in front of the booth.

  • 29 Sep 2017

    Text Message Marketing: How to Choose a SMS Keyword

    what is a SMS keyword?

    An SMS keyword is the word that a consumer sends to a phone number, usually a short code, to immediately receive information back.  Often, the end result of the keyword is to encourage an opt-in to a database to be marketed to in the future.

    84444.com SMS marketing

    Text RESULTS to 84444
    http://www.84444.com

    CHOOSING A KEYWORD

    Choosing an SMS keyword is one of the most important steps in your text message marketing strategy, because the keyword offers branding for your product offering.  A business should choose a keyword that follows these tips:

    • brands the business or promotion
    • is easy to remember, so as to gain the viral pass-along effect from customers and employees
    • is just one word to avoid problems with autocorrect
    • is easy to spell
    • is not an acronym
    • does not include numbers
    • is as short as possible
    • is not some “clever” spelling of a keyword

    yOU’LL NEED MULTIPLE KEYWORDS

    The primary keyword that a business will want to reserve is its own name.  This keyword will be the master keyword that is used continually for generating opt ins.  This permanent keyword should be printed everywhere — on business cards, literature, t-shirts, outdoor signage, menus, and anywhere else that makes sense.  If the business name is difficult to spell, clever, or contains multiple words, it may be best just to go with a single word keyword that best identifies what the business does.  If a business wants to understandably reserve its difficult-to-spell brand name as a keyword, it should also consider reserving the potential misspellings of that SMS keyword.

    Often, businesses have common names, and the keyword that your business wants may not be available from the short code provider.  A second choice may be to pick the primary product that your business sells, but a keyword like “pizza” is likely not going to be available at an online shared short code provider.  If the primary keyword a business wants is not available, you can choose an adjective that describes the business, such as “tasty” or “hungry.”

    In addition to the primary keyword, your business is going to want to use different keywords for various promotions.  Some of these promotions may be short-lived, and you will be able to retire those keywords after using them for the short-term promotion.  Others may be annual events, and your business will want to retain those keywords in its online accounts, because if they are released, another business may pick them up.  The advantage to using new keywords is that it will get your regular customers participating in your texting program again, and you can place those users into a different database, which may be helpful in segmenting for future promotions.

    TIPS ON KEYWORD SELECTION

    One of the great things about an SMS strategy is the tremendous viral advantage.  If a person knows that his friend likes to get coffee at Dunkin’ Donuts, he will pass along the keyword and short code to that friend.  It is not unusual for a business to get 15-20 percent of its mobile coupon redemptions from viral sharing.  But the consumer may not remember to do so if the keyword and short code are not easy to remember, so it is always best to keep things simple and memorable when it comes to choosing a keyword and short code.

    Keywords that are compound words or two words are also not good choices.  A business might have the best cheesecake in the world, but “cheesecake” is not a very good keyword because some people will spell it as two words (cheese cake), and some will intend to spell it as one word, but autocorrect will “fix” it for them.  Automated SMS response systems cannot detect the user’s intent, only the exact spelling, so picking the wrong keyword could result in lost opt in opportunities.  One memorable SMS promotion was a sweepstakes that gave away a trip to Hawaii.  the advertiser chose the keyword “Hawaii.”  Although a wonderful place, Hawaii is not particularly easy to spell.  Moreover, some people include an apostrophe when spelling it.  Hawaii was not a good choice as a keyword because of the difficulty in spelling it.  Acronyms, such as KFC, don’t make for good keywords either because autocorrect will inevitably try to change the acronym into a real word.  Avoid numbers in keywords as well.  It is confusing to think of texting a number to a number.  But more importantly, there is that zero and “oh” thing.  When it comes to texting, consumers often don’t recognize what is a letter (O) and what is a number (0)!

    SMS keyword tips

    KEYWORD KLUSTER: Talk about a bad keyword selection! How many rules does this one violate?

    Typing on a mobile phone is not easy.  There are a lot more misspellings on the smaller screen of the phone than on a desktop computer.  Fat-finger misspellings are a common problem on mobile.  That is why using a short keyword is far better than a long keyword; there are fewer chances to misspell a keyword with fewer letters.

    Another poor idea is using a clever spelling of a word as your keyword.  A restaurant called “Finger Lickin’ Chickin'” may be a snappy name, but using “chickin” as a keyword is not a good idea because a customer’s autocorrect is likely going to correct hat word to the proper spelling of chicken.

    One of the questions often asked is in regards to capitalization of keywords.  Using caps or lowercase letters has no impact on the SMS keyword so don’t worry about it.  To make the keyword stand out, the best way to write it in your advertisement is to use all capital letters, but if somebody responds in lowercase, the interactive text message will still work properly.

    Some keywords are not available to businesses because the phoen carriers have reserved them, and thus they are not available on short codes.  Keywords such as STOP, HELP, INFO, END, CANCEL, UNSUBSCRIBE, QUIT, and others are taken before the short code is activated in the marketplace.

    This article is mostly taken from Bob Bentz’s book “Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.”  The book can be found at Amazon and many online book retailers.

    Best Mobile Marketing Book

    You can learn more about SMS text message marketing and other mobile marketing strategies in Bob’s book.

  • 07 Sep 2017

    Google Recommends Moving Your Website to https

    https: You Really Have No Choice

    In August, Google notified website owners via Google Search Console (formerly known as “Webmaster Tools”) of its plans to show security warnings on websites that are still using the (now old) http protocol. Search Console users were told that the Chrome browser (currently with market share of 45% in the USA) will begin showing security warnings to users when they go to sites that are still using http instead of https.

    You’ve seen these warnings, haven’t you? They are, kind of…scary.

    https-move-site

    Source of Image – Synology

    Now, these warnings won’t likely effect all sites; just those with form fills. So, if your business is e-commerce, you really have no choice to move to https…at least if you want to be in business come November.

    But, what about all the other sites out there? I guess if your site is only informational, then you can avoid it, but can you really? Have a contact us page with a form fill? You need to move to https. If your site has a search function, you need to move to https. Chat function? You need to move to https. If the user has the ability to interact in any way with your website, you will need to take heed of this notice and get cracking. Otherwise, you are going to lose a significant amount of your traffic come October.

    HTTPS: WHAT IS IT ANYWAY?

    Google https requirement

    GOOGLE: https is no longer just a minor ranking factor, but a legitimate requirement.

    https (Hypertext Transfer Protocol Secure) is an internet communication protocol that will protect the confidentiality of data sent from a user’s computer to your website. It provides encryption of the exchanged data to keep it secure from eavesdroppers who may want to “listen” to the interaction. It also verifies the integrity of your data so that it cannot be modified or corrupted during the transfer process. Finally, https ensures that the communication from your users goes only to the intended website, thus protecting against “man-in-the-middle” attacks.  Man-in-the-middle attacks are those devils that may want to alter the details of the private conversation.

    In today’s high profile world of data being stolen from websites, users have come to expect the security that their online conversations with websites will remain private and protected. https solves much of that problem by adding an additional layer of encryption and signaling to the website to protect the information being sent by the user. That information is sent in an unreadable form that is guarded by some crazy algorithm code, thus making it generally impenetrable.

    HTTPS: You’ll Need an SSL Certificate First

    To qualify for https, a website must first purchase an SSL (Secure Socket Layer) certificate. SSL provides standard security technology that provides an encrypted link between a web server and a browser. This link ensures that all data sent between the server and browser will remain private. This is especially important given the insecure nature of wi-fi connections which are notorious targets for unsuspected eavesdropping.

    SSL certificates are relatively cheap and they help guard visits to your website. At Purplegator, we purchase ours from Comodo or Geotrust. SSL certificates need to be renewed annually so there is an ongoing cost associated with them. There are free versions of SSL certificates such as Let’s Encrypt, but we don’t use them. I suspect a free SSL certificate is fine, but we wouldn’t recommend them. The reason is that if they ever stop working for some reason, what is the business incentive of an open certificate authority in fixing the problem? In our opinion, SSL certificates are simply too important, and too cheap, to take that risk, regardless of how small it is.

    HTTPS: This is a Big Deal

    Less than half of all websites use the https protocol today. But, not surprisingly, the best ones are already using it. In fact, more than half of the first page sites in Google are already using https. That shouldn’t be surprising, as Google has been saying since 2014 that using https is an SEO ranking factor. Now, however, it’s suddenly become not just a minor SEO ranking factor, but a real traffic negator if you don’t make the switch.

    Bottom Line: You need to move your site from the insecure http to https. And, you need to do it NOW!

    At Purplegator, we are now in the process of notifying and migrating our website customers from http to https. If you need help in moving your website, please contact us

  • 31 Aug 2017

    The 3 Ways to Advertise on Snapchat

    Snapchat is one of the fastest growing social media platform available right now. As of May of 2017, there are 166 million daily active users. Also, Snapchatters view an average of 1+ billion Snaps with filters. If your audience tends to skew young, Snapchat is where you want to broadcast your message. Here’s the breakdown of ages:

    • 22% of users are 13-17
    • 36% of users are 18-24
    • 27% of users are 25-34
    • 15% of users are 35+

    Sponsored Lenses

    There are three ways to advertise on Snapchat. However, Sponsored Lenses are extremely costly at a minimum of $500,000 a day. Lenses use facial recognition and cues like “Raise your eyebrows” or “Open your mouth” to activate actions.

    Local Geofilters and Snap Ads are the two manageable advertisements for small and medium businesses.

    Local Geofilters

    Geofilters are a “frame” or graphic that users, within a geofenced area, can add to their Snap before adding it to their story or sending it off to a friend. Filters are a powerful, viral advertising tool for an event or brick and mortar store. They are a great addition to any mobile marketing strategy because of the low cost. A filter can be as little as $5 a day depending on the size of the location.

    Currently, Purplegator is working with some haunted houses. Snapchat has been a no brainer for haunted houses because their audience skews younger. Filters have been very successful because of the viral effect they have. One person adds the filter to a Snap posted on their story. Now all of the sudden, their friends don’t want to miss out, so they plan their trip to the haunt.

    Snap Ads

    Snap Ads are vertical video advertisements that are between three and ten seconds long. They show up when the user is consuming content either between their friend’s stories or while tapping through the Discover tab. A “swipe up” is comparable to a tap or click through on a typical mobile ad. The user can swipe up to see a longer video, read an article, view a website or install an app.



    Through these two forms of advertisements on Snapchat, your message will be on the mobile phones of 18-34 year olds. If these individuals are in your target audience, what better way to reach them?